Amazon announced the addition of in-app purchasing today, a feature which will help attract more developers to the Amazon Appstore.
With in-app purchasing developers will be able to offer digital content and subscriptions for sale within apps and games that are available on Kindle Fires and Android devices.
Research firm Distimo has published several reports that show one of the most effective ways for developers to earn money on apps is to offer in-app purchasing. The firm found, for example, that in Apple’s App Store half of the revenue earned by the 200 top-grossing applications came from in-app purchases.
“Amazon Appstore’s In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience,” according to the press announcement. “Top developers including ZeptoLab, Disney, Glu Mobile Inc., Storm8, Social Gaming Network, Gameloft, G5 Entertainment Inc., and top publishers like Condé Nast, Dow Jones and New York Post, have already integrated Amazon Appstore’s In-App Purchasing API and are offering millions of Amazon customers in-app content and subscriptions.”