On top of a movie deal, an animated series, 75 million downloads across Android and iOS platforms, versions on the WP7 and Palm and Nokia, and new iterations on PCs and PS3′s, Rovio’s game, Angry Birds, is flocking to Facebook.
The Facebook version will assign more prominent roles to the pigs, the armless, blinking, counterbalanced, villains in the game, according to Mikael Hed, Rovio’s CEO, quoted in develop. He added, “there will be completely new aspects to it that just haven’t been experienced in any other platform.” It is likely that Angry Birds will take advantage of the social network’s graph and inject a competitive, social or cooperative element into the game, as Hed said it will be more “collaborative.”
The official Facebook page prompts Angry Birds fans to “like” the page to receive updates on the roll-out. 1,335,509 people have done so.
The game, which involves sling-shotting birds at pigs which sit amid precarious structures, has developed into a multi-dimensional empire, cranking out stuffed animals and movie deals, while getting attention from wide-ranging media: everything from The New York Times to Conan O’brien.
Merging the world’s most popular mobile game with the largest social network seemed inevitable, and when Angry Birds hits Facebook next month, it will be interesting to see if Zynga, developer of Farmville and Mafia wars, is dethroned as the Facebook game-developer king. Since most of Zynga’s games broadcast scores across Facebook and require continuous upkeep (think Farmville crops) from players, Angry Birds will need a similar social concept that works as a magnet. For that reason, we’ll be excited to see how Rovio tailors the game for the social network’s habitat.