Apple filed a trademark application yesterday to trademark the brand Places, which will likely be the name of the company’s mobile social network.
The Palo Alto company filed the application with the European Trademark and Designs Office yesterday and with China today. Places, according to the report from Patently Apple, will be a social network in which users of the company’s mobile devices can find their friends using their devices’ global positioning systems.
The trademark was filed under several categories, including computer hardware, education and entertainment services, according to Patently Apple. But the heart of the patent is to ensure Apple’s rights for the creation of the Places social network.
Very little information has surfaced beyond the trademark application and the GPS leanings. There have been no leaks, for example, saying whether Apple plans to tie places into Ping, iTunes’s relatively unsuccessful music-based social network. Perhaps Places will have the impetus to pull Ping out from under its ailments. Still, it seems unlikely given Jobs’s proclivity for walled-gardens; users of social media generally disdain such barriers.