Cell Phone Statistics: Data

The most dramatic revolution in cell phone usage over the past year has been the increase in usage of non-voice data applications. The ubiquity of smartphones and the addition of applications to most feature phones have spurred a boon in non-voice data usage. In surveying colleagues at work, classmates at school, and pedestrians at the mall, a person in 2010 is more likely to see people texting, taking pictures, or checking email on their mobile devices than they are to see people making calls. Riding this crest of the data-propelled revenue wave are companies like Apple and Google, who have found a strong market in advanced smartphones, one which can steadily drive forward in the already saturated markets of the US and Europe. Now, 34 percent of business professionals say they rely on their smartphones more than they do their computers for conducting business. Who could blame them when the computer used to run the average smartphone in 2010 is as powerful as the computer that sent astronauts to the moon in 1969.

Pew Mobile Access 2010 Data Usage Report
Take pictures—76 percent now do this, up from 66 percent in 2009
Send or receive text messages—72% vs. 65%
Access the Internet—38% vs. 25%
Play Games—34% vs. 27%
Send or receive email—34% vs. 24%
Record a video—34% vs. 19%
Play music—33% vs. 21%
Send or receive instant messages—30% vs. 20%

Wireless Revenues Statistics
According to CTIA, total wireless revenues for 2009 were $152.6 billion
Total wireless data revenues for 2009 were $41.5 billion, which represents about 27 percent of the total revenue

Cell Phone Internet Advertising Statistics (Global)
92 countries generated more than 10 million mobile Internet requests in May 2010, up from 27 countries in May 2008, according to Admob Metrics, which is a network of over 23,000 mobile sites and applications
Mobile traffic to Admob sites has increased at least 4x in each region over the last 2 years
Nokia manufactures the most devices in Africa, Asia and Eastern Europe, while Apple manufactures the most devices in North America, Oceania and Western Europe, according to ad requests on Admob
Apple manufactures the most devices worldwide with a market share of 30 percent, followed by Nokia with 23 percent, according to ad requests on Admob

Top 5 Smartphones in 2010 by user (according to the Nielsen Fact Sheet)

  1. Blackberry 8300 Curve – 17 percent
  2. Apple iPhone 3G—15 percent
  3. Apple iPhone 3GS—12 percent
  4. Blackberry 9530 Storm—6 percent
  5. Blackberry 8100 Pearl—5 percent

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