iPad Tablet Usage Statistics 2011

Apple released the first iPad in April of 2010 and sold 3 million within 80 days.

A second generation iPad and a year and a half later and Apple still dominates the growing tablet market.

Here are some August 2011 statistics according to ComScore:

  • The share of non-computer Internet traffic for the US was at 6.8 percent in August of 2011. The iPad generates 1/3 of that non-computer traffic
  • 10 percent of tablet traffic occurs over mobile broadband
  • The iPad dominates 97.2 percent of all tablet traffic in the U.S.
  • 54.7 percent of all tablet owners were male and nearly 30 percent were 25-34 years old
  • 45.9 percent of tablet owners belong to households earning more than $100K a year.
  • Almost half of all tablet owners used their tablets to purchase something in August.
  • 3 out of 5 tablet owners consume news on their tablets and used them to check social networks
Stats according to Nielsen:
  • 70 percent of iPad use is in front of a TV
  • 57 percent of iPad use is in bed
Finally, according to an analyst cited in Bloomberg, Apple was poised to sell 35 million iPad 2s in 2011. According to that same article, the company sold 600,000 iPad2s in its debut weekend.
One Response to iPad Tablet Usage Statistics 2011
  1. [...] Data shows that the majority of tablet use is in front of a television or in bed – things that happen primarily in the evening after a day of work. This echoed Alan Rusbridger’s sentiment when he spoke about the Guardian’s printed output, saying that he viewed it as more Newsnight than News at Ten. So why not continue that kind of thinking with the iPad? [...]