Randi Zuckerberg, Facebook’s director of marketing and Mark Zuckerberg’s sister, is leaving the social network to start a new media venture which will help companies leverage social media.
According to a letter unearthed by All Things D, Randi Zuckerberg’s new company will be called RtoZ media–as evidenced by the email address she left on the bottom of the letter. Her goal is to launch her own service, including “innovative programming to help media companies develop their programming in new, and more social ways.”
Randi Zuckerberg has been with Facebook since the company’s early stages, and has organized such events as the ABC News/Facebook Presidential Primary Debate in 2008; the CNN/Facebook inauguration partnership in 2009; the ABC/Facebook Live Election Night Coverage in 2010; the Davos/Facebook partnership; and the Launch of Facebook Live, which brought the Town Hall meeting with President Obama in 2011.
She addressed the letter to COO Sheryl Sandberg and communications chief Elliot Schrage, saying “I’m proud of what I’ve done here and the people I have had the chance to work with. But I know I’ll be able to do just as much for Facebook once I’m on the outside.”
The nature of her new venture, the fact that it will gravitate around social media, means that she will still be working closely with Facebook.
“In attacking this challenge, Facebook will clearly be a central element in all of my projects.”
She also said that she would happily work with the Facebook team as an adviser for media projects, Facebook Live, or other initiatives.
Interestingly, even though the news just broke today, Randi Zuckerberg’s Wikipedia page already lists her as the former marketing director of Facebook.